By NANCY BENAC
WASHINGTON (AP) -- Michelle Obama's fashionable clothing has become
something of a given in her five-plus years as first lady. Yet her
wardrobe still is the subject of endless public fascination and one
long-simmering question: Who pays for those incredible outfits?
It's no small matter. Her high-low fashion choices mix everyday,
off-the-rack fare with custom creations from top designers whose gowns
can run into five figures.
In recent weeks, Mrs. Obama has turned heads with a forest-green
Naeem Khan dress at the opening of a new costume gallery at New York's
Metropolitan Museum of Art. She shimmered in a silver Marchesa gown at
the White House Correspondents' Association Dinner. And her flowered
shirtdress for a Mother's Day tea at the White House (recycled from an
earlier event) hit the just right note for an audience of military moms.
It takes money to pull that off, month after month. Those three
dresses by themselves could add up to more than $15,000 retail, not to
mention accessories such as shoes and jewelry.
Is it the taxpayers who foot the bill? No. (Despite what critics say.)
Is it Mrs. Obama? Usually, but not always.
Does she pay full price? Not likely.
Does she ever borrow gowns from designers? No.
The financing of the first lady's wardrobe is something that the
Obama White House is loath to discuss. It's a subject that has bedeviled
presidents and their wives for centuries. First ladies are expected to
dress well, but the job doesn't come with a clothing allowance or a
salary.
Mary Todd Lincoln racked up tens of thousands of dollars in clothing
bills and considered selling manure from the White House grounds to pay
them off, according to the National First Ladies' Library. Jacqueline
Kennedy's father-in-law stepped in to finance her Oleg Cassini wardrobe
to keep clothes from becoming a political liability for President John
Kennedy. Nancy Reagan got grief for borrowing designer gowns and not
always returning them or reporting them as gifts.
Laura Bush, in her memoir, said she was "amazed by the sheer number
of designer clothes that I was expected to buy" as first lady.
How does Mrs. Obama, a fashion icon with far more expensive tastes than Mrs. Bush, swing it?
For starters, the Obamas reported adjusted income of $481,000 last year, and assets worth $1.8 million to $7 million.
And like most people, Mrs. Obama (mostly her personal aide, really) looks for discounts.
And, for really big events, the first lady has an option not available to every fashionista.
Here's how Joanna Rosholm, press secretary to the first lady, explains it:
"Mrs. Obama pays for her clothing. For official events of public or
historic significance, such as a state visit, the first lady's clothes
may be given as a gift by a designer and accepted on behalf of the U.S.
government. They are then stored by the National Archives."
That saves Mrs. Obama considerable money, although the White House
refused to say how often the first lady wears donated clothes and the
National Archives declined to say how many such items it has in storage.
The White House did say that the first lady doesn't borrow any clothing
and, for the most part, buys her own clothes.
The clothing donated by designers includes Mrs. Obama's two inaugural
gowns made by Jason Wu, a lesser-known designer before Mrs. Obama
turned him into a star in the fashion firmament. Wu declined to discuss
how he works with the first lady.
Mrs. Obama and Wu both were there when the first inaugural gown was
presented to the Smithsonian in March 2010. The first lady said in her
remarks: "The dress I donated today, made by Jason Wu, is a
masterpiece." But the Smithsonian lists the gown as a "gift of Jason Wu
in honor of first lady" Michelle Obama, making clear it came from him.
The first lady's office had no comment on that.
Two other examples of gowns worn by the first lady that were donated
by designers: the blue Carolina Herrera gown that Mrs. Obama wore to
February `s state dinner for French President Francois Hollande and the
gold beaded Naeem Khan gown that Mrs. Obama wore to the 2012 governors
ball, now on display at the American Museum of Natural History. Herrera
and Khan declined comment.
The first lady's office had no comment on whether the couture gowns
worn by Mrs. Obama for her six other White House state dinners also were
donated. Nor would it say how many gowns have been donated for the
array of other big events for which the first lady is expected to appear
in couture finery, such as the annual Kennedy Center Honors ceremonies,
governors' dinners and White House correspondents' dinners.
Wearing donated gowns represents a change in practice from the Bush administration.
Anita McBride, chief of staff to Laura Bush during her time as first
lady, said Mrs. Bush paid for all her clothes, including her two
inaugural gowns: a red crystal-embroidered gown by Texan Michael
Faircloth and a silver and blue V-neck creation of Oscar de la Renta.
McBride credits the Obama White House with finding a cost-saving way
to "keep Mrs. Obama in all those incredible clothes and to have the use
of them not once but multiple times."
The costs of a custom couture gown can be phenomenal, particularly if it is highly embellished with something like beading.
New Yorker Sarah Phillips, who designed Hillary Rodham Clinton's 1993
inaugural gown, puts the full cost of that violet beaded lace sheath in
the range of $50,000, with the Presidential Inaugural Committee paying
$10,000 and Phillips and the workshop covering the bulk of the costs.
Phillips isn't sure whether Clinton herself paid anything toward the
dress, but the Smithsonian's website describes the gown as a "gift of
Hillary Rodham Clinton and the Presidential Inaugural Committee."
Lawyers who served in the Obama and Bush White Houses describe taking
care in working with the first lady's office to ensure that
arrangements with designers didn't run afoul of ethics rules designed to
guard against conflicts of interest and questionable quid pro quos.
Beyond the unknowns about how often Mrs. Obama's clothes are donated,
there are questions about how much she pays for those she purchases.
In a 2011 Washington Post story about Mrs. Obama's personal
assistant, Meredith Koop, the first lady's office said Koop acted on
Mrs. Obama's behalf "in arranging for purchases, including considering
the best offered price and buying on discount if discounts are
available."
That's still true today, the first lady's office says, without elaborating.
Several designers who have provided clothes for the first lady
declined to discuss their arrangements. But given the prestige that
comes with dressing Mrs. Obama, it's widely thought that designers are
eager to cut the first lady a break. Former White House lawyers said any
discounts provided to the first lady would have to be in line with what
designers offer other top customers to avoid being considered gifts.
Paco Underhill, author of "What Women Want: The Science of Female
Shopping," said the markups on designer clothes are "astronomical" - and
the discounts can be steep as well.
"Some of the routine discounts that people ask for are 40 percent
off," he said. "Whether they get it is subject to somebody's
discretion."
First ladies have tried all sorts of tactics to hold down their clothing costs, including keeping some dresses in rotation.
Mrs. Obama wore the same dress to this year's Mother's Day tea that
she'd worn to lunch with Katy Perry in October 2012. She often switches
around separates, belts and other accessories to give clothes in her
wardrobe a fresh look.
Recycling carries its own risks.
Mrs. Bush, in her memoir, tells of arriving at a TV studio and
noticing a picture on the wall that showed she'd worn the same suit to
her last interview there.
"Quickly, I exchanged tops with my press secretary, so that it would seem as if I had more wardrobe variety," she recalled.
WASHINGTON (AP) - Sure, living in the White House has its perks. But a clothing allowance is not one of them.
First ladies feel all sorts of pressure to project a fashionable
look, and over the decades they have tried a range of cash-saving
strategies to pull it off without going broke.
Seven frugal do's and don'ts that first ladies have tried over the years:
1. TROT OUT RETREADS: Even first ladies recycle their clothes.
Michelle Obama recently welcomed military moms to a Mother's Day tea
wearing the same shirtdress she had worn to lunch with Katy Perry in
2012. Lady Bird Johnson put her 1965 inaugural gala gown, a white peau
de soie dress with a beaded bodice, back in the rotation three times
over the next two years.
2. BUY OFF THE RACK: Laura Bush experienced the "ultimate in clothing
faux pas" when she selected an $8,500 red lace Oscar de la Renta gown
to wear to the Kennedy Center Honors in 2006 without modifying the
design. "In the book, that red dress had looked perfect. It vaguely
crossed my mind that someone else might see the dress and think exactly
the same thing," Mrs. Bush wrote in her memoir, "but what were the odds
of that woman wearing it to a White House party?" Pretty good, it turns
out. Three other women turned up in the identical gown. They made the
best of it by posing for a group photo at a White House reception. Then
Mrs. Bush ran upstairs and changed into a navy blue dress from the back
of her closet before heading to the Kennedy Center.
3. HUNT FOR BARGAINS: Betty Ford wasn't afraid to economize. She
shared clothes with her teenage daughter and used scarves to make the
same outfit look different. When she read about low-cost designer Albert
Capraro, whose dresses retailed for as little as $70, she asked the New
Yorker to bring her some sketches. She ordered spring dresses from him
and asked him to make some evening gowns using fabric that President
Gerald Ford had brought back from Japan.
4. FIND A BENEFACTOR: When Jacqueline Kennedy caught criticism for
wearing pricey French fashions, her father-in-law stepped in to defuse
the issue. Joseph Kennedy offered to pay her wardrobe bills, if she used
Oleg Cassini, a family friend, as her personal couturier. "Jacqueline
Kennedy accepted this offer, a move that was greeted with some
astonishment by Seventh Avenue, where Cassini was not regarded as a
designer of the first rank and something of a vulgarian as well," author
Amanda Mackenzie Stuart wrote in a biography of Diana Vreeland.
5. BORROW STUFF: Nancy Reagan raised eyebrows by borrowing
high-priced designer gowns and jewelry as first lady, sometimes without
returning them or reporting them on her husband's annual disclosure
forms. When it came out that Mrs. Reagan had kept up the practice even
after she had pledged to stop, her spokeswoman, Elaine Crispen,
acknowledged that Mrs. Reagan "broke her little promise." Mrs. Reagan
said later: "I was just trying to help an industry that I could help and
I was in the position to help. I didn't see anything wrong with that."
6. RAISE SOME CASH: Mary Todd Lincoln ran up $27,000 in bills for
clothes and household items without her husband's knowledge, roughly
equivalent to $700,000 in modern times, and then badgered Republican
politicians to pay up to "help me out of my embarrassment." Some offered
money or loans, but Mrs. Lincoln still came up short, according to
historian Carl Anthony at the National First Ladies' Library. "At one
point, she even considered selling the manure on the White House lawn as
fertilizer to pay the bills," Anthony wrote in his history of first
ladies.
7. TRY CREATIVE WRITING: Theodore Roosevelt's wife, Edith, would wear
the same dress to multiple events, Anthony says, but vary the
descriptions in her press releases. In the days before video and 24/7
media coverage, that made it seem as if she had more clothes than she
did.
