Thursday, March 27, 2014

Taco Bell's Ads Star Real-Life Ronald McDonalds

 Taco Bell-Ronald McDonald

By CANDICE CHOI

NEW YORK -- Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu -- Ronald McDonald.

The fast-food chain will begin airing ads Thursday that feature everyday men who happen to have the same name as the McDonald's (MCD) mascot known for his bright red hair and yellow jumpsuit. The
marketing campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco.

The chain, owned by Yum Brands (YUM) of Louisville, Ky., is looking to boost sales by opening most of its roughly 6,000 U.S. stores a few hours earlier at 7 a.m. starting this week. But Taco Bell has a long way to go to catch up with McDonald's, the No. 1 player in breakfast with about 31 percent of the category, according to market researcher Technomic. The popularity of Egg McMuffins and other items have been a consistent sales driver for McDonald's over the years, with breakfast accounting for about 20 percent of the company's U.S. sales.

By comparison, a Yum executive has said that breakfast accounted for just 4 percent of sales when it was being tested at Taco Bell stores in select markets. That was before national marketing began, however, and Taco Bell president Brian Niccol said in a phone interview that the goal was to get the figure to a level "much greater than that."

Taco Bell said the real-life Ronald McDonalds featured in its new ads were paid for their appearances. But Niccol, who said he didn't know how much they were paid, insists their enthusiastic reactions to the food were real.

"All of them resoundingly loved the food," he said.

Taco Bell's ad agency, Deutsche LA, found around 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation,
Niccol said. A couple dozen were selected to represent different regions around the country including Bossier City, La.; Chicago; Dubuque, Iowa; Kane, Pa.; and Worcester, Ma.

The men show their approval of the food with comments like, "It's not messy" and "Mmm, wow" and "Mmm, real good" and "It has everything I like."

In case it wasn't clear, tiny print at the end of the ad notes that, "These Ronald McDonalds are not affiliated with McDonald's Corporation and were individually selected as paid endorsers of Taco Bell Breakfast."

"We like to do things with a wink and smile," Niccol said. "We have a sense of humor."

As for Ronald McDonald the fast-food clown, the character was first played by Willard Scott in 1963. He was initially depicted as a character that magically pulled hamburgers out of his belt. But the mascot eventually became a target of critics who say McDonald's uses him to market to kids.

Could movie ticket prices actually be going down?


fewer Americans are going to the movies and ticket prices might be to blame.

(VO)
The Motion Picture Association of America, or MPAA, said in a report domestic box office sales grew to $10.9 billion in 2013, up from $10.8 billion in 2012. (Via Syfy / "Mystery Science Theater 3000" )
[https://www.youtube.com/watch?v=wWALN1cRFWM]

(VO)
But according to The Wall Street Journal, that wasn't because of higher attendance. It was because of higher ticket prices.
[http://online.wsj.com/news/articles/SB10001424052702303949704579461813982237426?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303949704579461813982237426.html]

(AOC)
And as ticket prices grew, the number of tickets sold decreased. Now, the National Association of Theatre Owners says they're going to experiment with discounted ticket prices to boost attendance.

(GFX)
The association's VP John Fithian told journalists at CinemaCon - an annual meeting of movie theater owners - a model is being drafted to implement discounted ticket prices one day a week. According to The Hollywood Reporter, Fithian said, "This is something that has worked for years in Latin America and Canada. Our capacity is so underused on some days, such a Tuesday, so why not bring more people into the cinema? We are looking aggressively at it."
[http://www.hollywoodreporter.com/news/cinemacon-theater-owners-test-discount-691114]

(VO)
A writer for Mashable notes the one-day discount is a "notable concession" considering theater owners have been steadfast on not providing discounts. He adds, "That's largely because studios are promised a hard cut of each ticket; any discount would slice directly into the theaters' take."
[http://mashable.com/2014/03/25/movie-ticket-discounts-theater/]

(VO) - AOC to SWV
Fithian's proposal to slash ticket prices wasn't the only news, but I think we ought to break for intermission. "Let's all go to the lobby to get ourselves a treat!" (Via Filmack Studios / "Let's All Go To The Lobby" )

(VO)
While overall ticket sales decreased, the Los Angeles Times reports tickets sold to children 11 years old and younger was at its highest point since 2009, thanks to movies like "Despicable Me 2" and "Frozen." Tickets sold to baby boomers between 50 and 59 years old was at an all-time high in 2013.
[http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-global-box-office-record-20140326,0,3194809.story#axzz2x0F1TcXC]

(VO)
Another takeaway from CinemaCon was China's box office numbers. Businessweek reports China's revenue grew 27 percent last year reaching $3.6 billion. According to the MPAA, surpassing $3 billion is a first for any foreign market.
[http://www.businessweek.com/articles/2014-03-26/china-s-surging-film-box-office-leads-global-rise-in-movie-sales]

(AOC)
Fithian added that the slashed movie ticket prices would debut - with the cooperation of theater owners - in an undisclosed state sometime this year.

'Scandal' Star Columbus Short -- String of Arrests involving VIOLENCE

0326_columbus_short_getty

"Scandal" star Columbus Short has been arrested MULTIPLE TIMES for VIOLENT behavior ... involving women, kids, basketball opponents and random bar people.

1.  Short was arrested for physically attacking his wife in front of his children. The incident occurred back in February at his Woodland Hills home at around 2 AM.  According to legal docs, Short and his wife started arguing and it got physical.  Short's kids -- a 2-year-old and 10-year-old -- were watching.  He's been charged with spousal battery. Prosecutors also charged him with
child abuse because of the emotional trauma the kids suffered by watching.  Short pled not guilty on Tuesday.

2.  Short was arrested 2 weeks later in Chatsworth, CA.  According to the police report, Short and his wife got into a heated argument and he allegedly pushed her. 

3.  And less than a month later -- on March 15 -- Short was involved in a bar fight.  TMZ broke the story ... Short allegedly cold-cocked a man at an engagement party, breaking his nose and rendering him unconscious.  As we just reported ... there is now a warrant out for his arrest in connection with this incident.

Obama tells Pope Francis he is a "great admirer"


By Jim Kuhnhenn and Nicole Winfield
VATICAN CITY (AP) - President Barack Obama called himself a "great admirer" of Pope Francis as he sat down at the Vatican Thursday with the pontiff he considers a kindred spirit on issues of economic inequality. Their historic first meeting comes as Obama's administration and the church remain deeply split on issues of abortion and contraception.
Obama arrived at the Vatican amid the pomp and tradition of the Catholic Church, making his way to greet the pope after a long, slow procession through the hallways of the Apostolic Palace led by colorful Swiss Guards and accompanied by ceremonial attendants. The president bowed as he shook hands with the pontiff in the Small Throne Room, before the two sat down at a wooden table in the Papal Library.
"It is a great honor. I'm a great admirer," Obama said. "Thank you so much for receiving me."
As they meet, the six-year president, with his sinking poll numbers, would not be blamed for seeking some reflected glory from a pope who, one year into his pontificate, is viewed as an agent of change in the Roman Catholic Church.
Obama is the ninth president to make an official visit to the Vatican. His audience marks a change of pace for the president, who has devoted the past three days of a weeklong, four-country trip to securing European unity against Russia's aggressive posture toward Ukraine.
The pope whom Obama will sit with this time is a different pontiff than the last one to host him. Obama visited Pope Benedict XVI in 2009, a cordial meeting that nevertheless drew attention to the differences between the church and Obama on abortion.
To be sure, the relationship between the Obama administration and the Catholic Church is a fraught one. And Vatican officials say Obama will not leave without having heard Francis' views on Obama's health care law and its mandates for contraception coverage. But in Francis, the White House sees the popular pope and his emphasis on economic disparity as a form of moral validation of the president's economic agenda.
"Given his great moral authority, when the pope speaks it carries enormous weight," Obama said in an interview with the Italian daily Corriere della Sera published ahead of his papal visit. "He can cause people around to the world to stop and perhaps rethink old attitudes and begin treating one another with more decency and compassion."
Several presidents have found allies if not comfort in the pope.
President Ronald Reagan and Pope John Paul II famously shared an antipathy for the former Soviet Union, Reagan the Cold War warrior and the pope a Polish priest who fought communism in his country and later in Europe.
"Sometimes in these meetings there are compatible personalities," said Paul Begala, a former aide to President Bill Clinton and a Catholic himself. He recalled being with Clinton when the president met John Paul II in Denver.
"They were only supposed to meet alone for five minutes," he said in an interview earlier this year. "Those two gregarious, charismatic men sat in that room for an hour without another soul in there."
The Obama-Francis chemistry remains to be seen, but thematically both seem to be on some of the same pages.
Philadelphia Archbishop Charles Chaput, at the Vatican this week trying to secure Francis' attendance in Philadelphia next year, said he expected the Obama-Francis meeting to be good for both the U.S. and the Vatican.
"We have the most important religious figure in the world as part of that meeting, and one of the most important political leaders, so anytime the church and politics come together is an important moment for dialogue, discussion and the commitment to the common good," Chaput told reporters Tuesday at the Vatican.
Still, there are difficult areas of discord between U.S. bishops and the Obama administration over abortion and the administration's health care overhaul. U.S. bishops were among the most outspoken opponents of Obamacare, objecting to its mandatory coverage of contraception. The Supreme Court this week seemed divided when hearing arguments in a case in which companies argued that they have religious rights and can object to such coverage based on such beliefs.
Vatican officials noted that during the recent visit of Secretary of State John Kerry with his Vatican counterpart Cardinal Pietro Parolin, the cardinal raised the issue of the health care mandate. The Vatican statement issued after that meeting said Parolin had "expressed the concern of the U.S. bishops for the reforms in relation to the guarantee of religious freedom and conscientious objection."
Anticipating that the issue will be a topic of their meeting, Catholics for Choice published an ad in the International New York Times Thursday as an open letter to Obama declaring that "Francis' interpretation of church teachings does not represent that of the majority of Catholics, especially on issues related to sexuality, reproductive health and family life."
Francis faithfully backs church teaching on abortion - he has said he's a "son of the church" - but his emphasis and tone are elsewhere. He has said he wants his church to be more of a missionary, welcoming place for wounded souls rather than a moralizing church.
He caused a fuss in November when he decried some conservative economic theories as unproven. "The excluded are still waiting," he wrote.
Francis' attention to poverty has also captured the attention of Republicans, prompting some to stake out high-profile anti-poverty positions. House Speaker John Boehner, R-Ohio, has extended a formal and open invitation to the pope to address Congress when he visits the United States.
No doubt there is a political dimension to Obama's visit as well. The president won the Catholic vote in both of his elections, helped by heavy support from Hispanic Catholics. Some of that support has waned since.
Meanwhile, the Pew Research Center found that the pope remains hugely popular, with more than 8 in 10 U.S. Catholics saying they have a favorable view of the pontiff.
 http://www.aol.com/article/2014/03/27/obama-tells-pope-francis-he-is-a-great-admirer/20857819/?ncid=webmail19

Zac Efron Fight -- Attacked In Skid Row Area of L.A.

Zac Efron FightZac Efron mysteriously ended up in a very bad area of downtown L.A. just after midnight Sunday ... and ended up getting violently socked in the mouth by a sketchy transient ... law enforcement sources tell TMZ.

We're told cops were on patrol under the Harbor Freeway when they saw Zac and a man he identified as his bodyguard.  Cops saw Zac and the other guy in a full-blown melee with at least 3 other people. 

After breaking up the fight, cops questioned Zac. He told them they had run out of gas and were sitting in the car.  Zac said while waiting for a tow truck they threw a bottle out the window -- he never said what was in the bottle -- and it smashed on the pavement near a group of transients.

Zac said the transients confronted him and the bodyguard because they believed the pair hurled the bottle at them. Zac says 2 of the transients attacked the bodyguard and when Zac got out of the car to help, he got cold cocked in the mouth. Zac said, "It was the hardest I've ever been hit in my life."

You'll recall ... Zac mysteriously broke his jaw in November, saying he slipped on a pool of water in his home.  Zac was in rehab twice last year for cocaine abuse.

The area where this occurred is rough. Cops are on high alert for drug deals and gangs.  One source says Zac was "obviously intoxicated."

Law enforcement tells TMZ ... no one was arrested because they viewed it as "mutual combat." 

We contacted Zac's rep ... so far no comment.