NEW YORK (AP) --
The Super Bowl practically comes with a guarantee of A-list star
wattage: No matter where it's held, celebrities flock to the big game
and the blowout extravaganzas connected to it.
But its location this
year at MetLife Stadium in East Rutherford, N.J. - just outside of New
York City - has raised the bar for over-the-top parties and events that
one would only expect from the self-professed capital of the world.
"New York is hot and
has always been hot, so the pressure is on. Energy will be pumping,
wherever you may be," said Shape magazine Editor-in-Chief Tara Kraft,
who is helping plan a $2,500-a-ticket event at New York's swanky
Cipriani's, co-sponsored by Men's Fitness. It will feature Mary J.
Blige, Marc Anthony and John Legend.
So far, it seems like
the city has delivered on that promise. Jay Z will perform at DirecTV's
Super Bowl Eve party; Drake is due to perform at another; the Foo
Fighters are performing across from Bud Light's floating party on a
cruise ship; the Kings of Leon and the Black Keys are set to rock out at
two different events; GQ is planning an exclusive, invite-only party
that's still under wraps but likely to attract plenty of boldface names;
and Super Bowl staple parties sponsored by the likes of Playboy and
Maxim are expected to be even more wild given this year's location.
"I think the
expectations are a lot higher for New York," said Jon Gieselman of
DirecTV, which invented the Celebrity Beach Bowl. "What's so unique
about it is you're competing with other Super Bowl events but you're
really competing, also, with all of the other incredible things that New
York has to offer. There's so much to do in New York."
Gieselman and his team
began planning two years ago, rather than the usual one, due to tight
competition for suitably large venues and navigation of complicated
permitting procedures. Though there's a chance for blistering cold
weather or even snow on Feb. 2, DirecTV is more than prepared for
inclement weather: Its eighth annual beach bowl will be inside an
88,000-square-foot structure that he boasted can withstand
hurricane-force wind. It will be filled with more than 1 million pounds
of sand and is set to feature stars including Shay Mitchell of "Pretty
Little Liars," model Chrissy Teigen and food TV star Guy Fieri, as well
as retired football greats like Joe Montana. Rockers Paramore will
perform.
Like the Beach Bowl,
some of the biggest events will have some access for the non-boldfaced.
Time Warner Cable will stage four nights of VIP parties and concerts
from a pop-up; a small number of customers can win free tickets via
Twitter to see P. Diddy and Drake on Super Bowl Eve and Kings of Leon
that Thursday night. Janelle Monae, Fall Out Boy, TLC, J.Cole, the Goo
Goo Dolls and Gavin DeGraw are among those booked by VH1 for a concert
slate dubbed the "Super Bowl Blitz," six nights of entertainment in all
boroughs, plus New Jersey.
The Foo Fighters and
Zac Brown Band will perform as part of Bud Light Hotel festivities near
the cruise ship docked on the Hudson, along with Imagine Dragons, Run
DMC and Fall Out Boy. That Friday, Nelly was booked there, on the pier
next to the Intrepid for an after-party hosted by Playboy. In Brooklyn,
more than 3,000 people are expected to stroll, eat and socialize their
way through Taste of the NFL, a chef-heavy party that will raise money
for hunger relief. Invited guests include chefs Bobby Flay, Tom
Colicchio and Mario Batali, along with NFL greats Kellen Winslow Sr. and
Anthony Munoz.
"I think it's really
special the Super Bowl is going to be there," Fall Out Boy's Pete Wentz
said. "New York is already sort of pre-ready for this kind of event."
Some of the hottest
parties will be unattainable to most. GQ is throwing a bash for 300
guests at the Boom Boom Room atop The Standard hotel in the meatpacking
district. Superhot Grammy nominee Kendrick Lamar was tapped for two
events, hosting Maxim's bash and performing at ESPN the Party, where
he'll also be joined by Robin Thicke and Jermaine Dupri. And Howard
Stern is having his birthday bash beforehand at an all-star event hosted
by Jimmy Kimmel.
Gieselman said some
previous Super Bowls didn't attract the same level of celebrity to
ancillary events that New York is due to bring.
"One reality of some
of those other markets is you just don't have quite as many people
coming in. There were no direct flights from Los Angeles to
Indianapolis, for instance. That really depressed, in my mind, the
number of sort of A-level celebrities," he said.
Model-turned-actress
Brooklyn Decker, co-host of the two-day Leather & Laces pre-Super
Bowl bash at Liberty Theater in Times Square, said the Indianapolis
Super Bowl two years ago was one of her favorites.
"You got a hand-knit scarf when you landed and there definitely was a homey touch," she said.
Decker expects more action in the Big Apple.
"I feel like New York
will be completely bustling, completely nonstop," said Decker, before
adding with a laugh: "I'm terrified about the cold weather, but I saw
some lovely hand-warmers they're going to be giving out, so hopefully
that will help."
